Retail Bag Design

Retail Bag Design:

Date: 01/13/17

1. How do you believe your design relates to the corporate Identity of your company?

2. My design relates to the corporate identity of Bloomingdales because it is very simple but detailed at the same time. Also using the word festive instead of brown relates also because they sometimes change that middle word for special occasions.

1. How does your bag portray the “holiday”?

2. My bag portrays “holiday” in the bow on the front and back of the bag because it is like the wrapping of a present. The sides are a mistletoe pattern and mistletoe is a huge symbol of the holidays. Also, the inside of my bag has snowflake ornaments. Also, the main colors are green and red which represent Christmas.

1. Do you think that the company you designed for would really use your bag? Why or why not?

2. I do really think that they would use my design because it is classy and simple like their bags and it is easily recognizable as a Bloomingdales bag.

1. What makes your bag Unique and Different?

2. Describe the process in which you took to create the bag? (From beginning to end)

3. Using the template lines

4. Finding the perfect background that matched the original bag

5. Finding the Bloomingdales font

6. Finding the bow on Google and using Photoshop to make it clearer and more proportional by editing out certain parts

7. Finding the mistletoe pattern and making the background transparent and using image trace so it fit the right section

8. Designing the inside by finding the correct shape and ornament design

9. Making the background of the ornament transparent and changing the stroke to green and red

10. Creating the string that the ornament hangs from by making my own symbol

11. Printing the front and back of the bag and assembling that with the handles

12. Taking photos of the bag and editing them on Photoshop for my website

13. My bag is unique and different because first, the handles are made of twisted ribbon. Second, it incorporates 3 different parts of the holiday season without making the bag seem messy and overwhelming. Third, it was my own personal style and Bloomingdales put together.