Ligature Logo Project

Ligature Logo Project:

Date: 11/30/16

What is a ligature logo?

A ligature logo is letters that are tied together to make a signature perfect for companies that are known mainly by their initials or logo.

How would describe the corporate identity of ESMA in 5 words?

Modern, Classic, Diverse, Forward, Next-generation

Which logo out of the two do you feel is the strongest and why?

I feel that my second logo is better because although it gives you a graffiti feel it also is modern and classic at the same time because graffiti is becoming a new art form but it is something that has existed forever. Also, the way the colors change makes it pop.

If you had no requirements or restrictions how would your logo look different?

If I had no requirements or restrictions I would allow myself to use more colors and also include a graphic in the logo.

Explain which ligature techniques you have demonstrated on each logo:

My first ligature logo is blending strokes while also removing strokes. My second logo Is overlapping but inverting the color to the opposite when it is on another letter.